I'm Parnaz Rad!
I'm a UX Interaction Designer, and researcher who has extensive experience in human-centric Augmented (AR) and Virtual Reality (VR) design. Through design-led thinking, I find creative solutions and prototype interactive products. By enforcing cutting-edge technologies to aging industries like General Electrics, I learned the importance of visual communications, and how to have a holistic overview of the roadmap of the needs and solutions.
I have hired and led teams of designers and technical artists, created systems, and shipped interactive products. I believe in systems and the fact that if a system is being designed efficiently and productive each node would work fluently, smoothly, and beneficial.
As an award-winning filmmaker, I believe having a functional dream and being equipped with storytelling, empathizing, and simulating empathy is a great approach to keep the windows of innovation more reachable and now it's the time to do so, more than ever.
Before moving to New York, I had the honor to play a small role to fill a gap between Artists, Hackers, and Designers in Atlanta art and tech community, and create a collaborative environment by leading a community of more than 6K members, called Art in Tech - Atlanta. I organized educative talks, facilitated workshops, and curated showcases to connect Atlanta’s great academic resources with the industry.
Creative Director (Art | UX) - Fanaticus XR
Overseeing the production of a growing number of asymmetric immersive games and platforms.
Leading all the UX efforts to design software, app, and immersive solutions.
Leading a partnership and a team of developers and designers to create immersive educative platforms for children with chronic health conditions.
UX Researcher II- Key Lime Interactive
Developed and conducted Qualitative and Quantitative research for both global/large-scale and internal projects.
Designed discussion guides, surveys and moderated in-person and remote user-test sessions.
Synthesized data and create reports.
Developed a product for emerging tech and designed for an Extended Reality (XR: VR, AR) project.
AR/VR Interaction Designer - GE Transportation, Wabtec
Led the AR/VR Lab, supervised partnership projects, and created proof of concepts.
Co-created a 3-level Design Thinking program and co-facilitated workshops across business units to equip our employees with a framework and tools to develop an innovative mindset.
Co-created a corporate-wide strategic vision roadmap.
Marketing Manager and VR exhibition designer - PRIMER2020 Conference
Organizer, Art in Tech Atlanta
Animator, VR Developer - Adult Swim, As a part of SCAD Collaborative Learning Center
R&D, Design Team Interactive Book for Children - Do bal Studio
Potato Party: Hash it out (Asymmetric Multiplayer VR Game)
"Most Fun" SilvE Award
SEIGECON | Nov 2021
Future of Freight Vision (Strategic Roadmap)
Notable Speculative Design Award
Core77 Design Awards I Jun 2019
Future Network Operations (AR,VR Prototypes)
Primer19 Conference Exhibition I Jun 2019
Microsoft AltSpace, The Scenes and Screens Festival | Aug 2019
Blue Bird (Narrative VR Experience)
Cinequest Festival Best Student VR Award I Mar 2019
Geneva International Film Festival I Nov 2019
NewMedia Film Festival I Jun 2019
Virginia Film Festival I Nov 2018
New York Film Festival - Convergence I Oct 2018
LINOLEUM Animation Festival I Sep 2018
SIGGRAPH - VR Theater I Aug 2018
SCAD's Forward Festival I Apr 2018
Hole (Animated Short)
Officially Selected and Screened in 14 Festivals across Europe and United States
Winner of Best Maquette - SCAD Generate 24hour challenge (Animation) I Sep 2015
SCAD Academic Honors Award l Aug 2015
SCAD Achievement Honors Award I Aug 20
Student Incentive Award I Aug 2015