I'm Parnaz Rad!

I'm a future-oriented researcherdesigner and community leader who has a creative passion invested in Augmented (AR) and Virtual Reality (VR). Through design-led thinking, I find creative solutions and prototype interactive products. By enforcing cutting-edge technologies to aging industries like General Electrics, I learned the importance of visual communications, and how to have a holistic overview of the roadmap of the needs and solutions.

I have experience designing and equipping XR Labs. I've enabled our innovation team to visualize their strategy through future studies.

As an award-winning filmmaker, I believe having a functional dream and being equipped with storytelling, empathizing and simulating empathy is a great approach to keep the windows of innovation more reachable and now it's the time to do so, more than ever.

I believe in systems and the fact that if a system is being designed efficiently and productive each node would work fluent, smooth and beneficial. I'm doing my best to play a small role to fill a gap between Artists, Hackers and Designers in Atlanta art and tech community, and create a collaborative environment by leading  Art in Tech, a community of enthusiasts and professionals. I organize educative talks, facilitate workshops, and curate showcases to connect Atlanta’s great academic resources with the industry.

UX Researcher - Key Lime Interactive

• Developed and conducted Qualitative and Quantitative research for both global/large-scale and internal projects.

• Designed discussion guides, surveys and moderated in-person and remote user-test sessions.

• Synthesized data and create reports.

• Developed a product for emerging tech and designed for an Extended Reality (XR: VR, AR) project. 

AR/VR Interaction Designer - GE Transportation​, Wabtec

• Led the AR/VR Lab, supervised partnership projects, and co-created proof of concepts. 
• Co-created a 3-level Design Thinking program and co-facilitated workshops across business units to equip our employees with a framework and tools to develop an innovative mindset. 

Marketing Director, PRIMER2020 Conference

Organizer, Art in Tech Atlanta

Animator, VR Developer - Adult Swim, As a part of SCAD Collaborative Learning Center 

Storyboard artist -  Cinema Masiha (IRIB 3)

R&D, Design Team Interactive Book for Children -  Do bal Studio

lnbetweener, Studio Internship - Hoorakhsh Studio


Future of Freight Vision - Notable Speculative Design Award 
Core77 Design Awards I Jun 2019

Future Network Operations 

Primer19 Conference Exhibition I Jun 2019

Microsoft AltSpace, The Scenes and Screens Festival | Aug 2019

Blue Bird (Narrative VR Experience) 
Cinequest Festival Best Student VR Award I Mar 2019 

Geneva International Film Festival I Nov 2019

NewMedia Film Festival I Jun 2019 
Virginia Film Festival I Nov 2018 
New York Film Festival - Convergence I Oct 2018

LINOLEUM Animation Festival I Sep 2018 
SIGGRAPH - VR Theater I Aug 2018 
SCAD's Forward Festival I Apr 2018 

Hole (Animated Short) 

Officially Selected and Screened in 14 Festivals across Europe and United States

Winner of Best Maquette - SCAD Generate 24hour challenge (Animation) I Sep 2015


SCAD Academic Honors Award l Aug 2015


SCAD Achievement Honors Award I Aug 20

Student Incentive Award I  Aug 2015

Awards and honors 

Want to find more about me? Check out my Linkedin page or download my Resume.


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