I'm Parnaz Rad!
I'm a future-oriented researcher, designer and community leader who has a creative passion invested in Augmented (AR) and Virtual Reality (VR). Through design-led thinking, I find creative solutions and prototype interactive products. By enforcing cutting-edge technologies to aging industries like General Electrics, I learned the importance of visual communications, and how to have a holistic overview of the roadmap of the needs and solutions.
I have experience designing and equipping XR Labs. I've enabled our innovation team to visualize their strategy through future studies.
As an award-winning filmmaker, I believe having a functional dream and being equipped with storytelling, empathizing and simulating empathy is a great approach to keep the windows of innovation more reachable and now it's the time to do so, more than ever.
I believe in systems and the fact that if a system is being designed efficiently and productive each node would work fluent, smooth and beneficial. I'm doing my best to play a small role to fill a gap between Artists, Hackers and Designers in Atlanta art and tech community, and create a collaborative environment by leading Art in Tech, a community of enthusiasts and professionals. I organize educative talks, facilitate workshops, and curate showcases to connect Atlanta’s great academic resources with the industry.
UX Researcher - Key Lime Interactive
• Developed and conducted Qualitative and Quantitative research for both global/large-scale and internal projects.
• Designed discussion guides, surveys and moderated in-person and remote user-test sessions.
• Synthesized data and create reports.
• Developed a product for emerging tech and designed for an Extended Reality (XR: VR, AR) project.
AR/VR Interaction Designer - GE Transportation, Wabtec
• Led the AR/VR Lab, supervised partnership projects, and co-created proof of concepts.
• Co-created a 3-level Design Thinking program and co-facilitated workshops across business units to equip our employees with a framework and tools to develop an innovative mindset.
Marketing Director, PRIMER2020 Conference
Organizer, Art in Tech Atlanta
Animator, VR Developer - Adult Swim, As a part of SCAD Collaborative Learning Center
Storyboard artist - Cinema Masiha (IRIB 3)
R&D, Design Team Interactive Book for Children - Do bal Studio
lnbetweener, Studio Internship - Hoorakhsh Studio
Roles
Future of Freight Vision - Notable Speculative Design Award
Core77 Design Awards I Jun 2019
Future Network Operations
Primer19 Conference Exhibition I Jun 2019
Microsoft AltSpace, The Scenes and Screens Festival | Aug 2019
Blue Bird (Narrative VR Experience)
Cinequest Festival Best Student VR Award I Mar 2019
Geneva International Film Festival I Nov 2019
NewMedia Film Festival I Jun 2019
Virginia Film Festival I Nov 2018
New York Film Festival - Convergence I Oct 2018
LINOLEUM Animation Festival I Sep 2018
SIGGRAPH - VR Theater I Aug 2018
SCAD's Forward Festival I Apr 2018
Hole (Animated Short)
Officially Selected and Screened in 14 Festivals across Europe and United States
Winner of Best Maquette - SCAD Generate 24hour challenge (Animation) I Sep 2015
SCAD Academic Honors Award l Aug 2015
SCAD Achievement Honors Award I Aug 20
Student Incentive Award I Aug 2015
Awards and honors
