top of page

I'm Parnaz Rad!

I'm a  UX Interaction Designer, and researcher who has extensive experience in human-centric Augmented (AR) and Virtual Reality (VR) design. Through design-led thinking, I find creative solutions and prototype interactive products. By enforcing cutting-edge technologies to aging industries like General Electrics, I learned the importance of visual communications, and how to have a holistic overview of the roadmap of the needs and solutions.

I have hired and led teams of designers and technical artists, created systems, and shipped interactive products. I believe in systems and the fact that if a system is being designed efficiently and productive each node would work fluently, smoothly, and beneficial.

As an award-winning filmmaker, I believe having a functional dream and being equipped with storytelling, empathizing, and simulating empathy is a great approach to keep the windows of innovation more reachable and now it's the time to do so, more than ever.

Before moving to New York, I had the honor to play a small role to fill a gap between Artists, Hackers, and Designers in Atlanta art and tech community, and create a collaborative environment by leading a community of more than 6K members, called Art in Tech - Atlanta. I organized educative talks, facilitated workshops, and curated showcases to connect Atlanta’s great academic resources with the industry.

Creative Director (Art | UX) - Fanaticus XR

  • Overseeing the production of a growing number of asymmetric immersive games and platforms.

  • Leading all the UX efforts to design software, app, and immersive solutions.

  • Leading a partnership and a team of developers and designers to create immersive educative platforms for children with chronic health conditions.

UX Researcher II- Key Lime Interactive

  • Developed and conducted Qualitative and Quantitative research for both global/large-scale and internal projects.

  • Designed discussion guides, surveys and moderated in-person and remote user-test sessions.

  • Synthesized data and create reports.

  • Developed a product for emerging tech and designed for an Extended Reality (XR: VR, AR) project. 

AR/VR Interaction Designer - GE Transportation, Wabtec

  •  Led the AR/VR Lab, supervised partnership projects, and created proof of concepts. 

  • Co-created a 3-level Design Thinking program and co-facilitated workshops across business units to equip our employees with a framework and tools to develop an innovative mindset. 

  • Co-created a corporate-wide strategic vision roadmap. 

Marketing Manager and VR exhibition designer - PRIMER2020 Conference

Organizer, Art in Tech Atlanta

Animator, VR Developer - Adult Swim, As a part of SCAD Collaborative Learning Center 

R&D, Design Team Interactive Book for Children -  Do bal Studio


Potato Party: Hash it out (Asymmetric Multiplayer VR Game)

"Most Fun" SilvE Award

SEIGECON | Nov 2021

Future of Freight Vision (Strategic Roadmap)

Notable Speculative Design Award 
Core77 Design Awards I Jun 2019

Future Network Operations (AR,VR Prototypes) 

Primer19 Conference Exhibition I Jun 2019

Microsoft AltSpace, The Scenes and Screens Festival | Aug 2019

Blue Bird (Narrative VR Experience) 
Cinequest Festival Best Student VR Award I Mar 2019 

Geneva International Film Festival I Nov 2019

NewMedia Film Festival I Jun 2019 
Virginia Film Festival I Nov 2018 
New York Film Festival - Convergence I Oct 2018

LINOLEUM Animation Festival I Sep 2018 
SIGGRAPH - VR Theater I Aug 2018 
SCAD's Forward Festival I Apr 2018 

Hole (Animated Short) 

Officially Selected and Screened in 14 Festivals across Europe and United States

Winner of Best Maquette - SCAD Generate 24hour challenge (Animation) I Sep 2015


SCAD Academic Honors Award l Aug 2015

SCAD Achievement Honors Award I Aug 20

Student Incentive Award I  Aug 2015

Awards and honors 

Want to find more about me? Check out my Linkedin page or download my Resume.


Someone is here more than ready to collaborate or say HELLO back!


Your details were sent successfully!


I'm happy you are here

Anchor 1
bottom of page